With over 12 years in SEO-driven content and digital publishing, I currently lead content strategy as a Senior Content Manager, building systems that improve search visibility and audience engagement. I focus on developing high-quality, structured content that aligns with digital marketing goals and delivers measurable results across search and social platforms. I specialise in turning complex topics into clear, actionable content that connects with target audiences. My work is guided by a balance of strategic thinking, data insights, and continuous optimisation for performance.
If you have been publishing self-promotional “best” listicles to boost your visibility in AI search, there is something you need to know. Google’s AI Overviews are using your content against you. Recent research by SEO analyst Lily Ray has uncovered a sobering reality for B2B brands. Google AI Overviews are citing self-promotional “best” listicles while […]
