Analytics
“The price of light is less than the cost of darkness.”
-Arthur C. Nielsen
Analytics
If you are running a business online, you need analytics. Just like your health, your business, too, needs proper analysis to understand what’s going on. Analytics can be done using free tools and paid software. However, depending on your business scale and size, you may need different tools and techniques to measure the growth of your business.
Analytics can help you understand the status of your business. A detailed analysis of your business should contain many different metrics.
Why is analytics so important?
These are just a few of the many important metrics that can help you understand what’s going on with your business and how you can optimize your strategy to gain more return on your investment.
Traffic source of your website
Day to day changes of traffic.
Website load time
Cost per click of your ad campaign
Details of your audience
Your competitor’s status
Transform your website’s data into meaningful and actionable insights
Analytics in online advertising:
Without analytics, both targeted marketing and remarketing is impossible. Analytics lets you understand what works for your audience and what doesn’t. While analytics itself sounds not so complex, the volume of data and its source is constantly changing and increasing. A few decades ago, organizations did not need analytics regularly. Once analytics was done and a clear strategy was formulated, analysts had to take the backseats. But the post-pandemic world is entirely different. Why? Simple:
- Consumers’ behavior is changing very quickly.
- The average attention span is decreasing.
- The number of competitors is growing quickly.
- New strategies and methods for advertising are erupting now and then.
- With globalization, the diversity of the audience is increasing and making older approaches fruitless.
How can we help you with detailed analytics?
Analytics will not only help us to run effective ad campaigns. It will also help tweak an existing strategy and create improved plans. With detailed analytics and custom reports for your business requirements, we will provide you in-depth report regarding:
- The current health of your business
- Current situation of your ongoing campaigns
- Details about your audience and reach
- Prospects of your business
- What your competitors are up to
We use market standard tools like Google Analytics and Google search console as well as popular paid tools to create the most informative yet clearly understandable reports, so you understand the progress of business precisely. If you wish to get a detailed and informative report of your business, contact us now.