““Nobody counts the number of ads you run; they just remember the impression you make.”
– Bill Bernbach
Advertising is much older than you think. People and organizations have tried to create advertising campaigns to attract people to their offerings from ancient times. But at the end of the 20th century, everything changed when advertising met the Internet. It revolutionized the way we see, create, and manage advertising campaigns. In this post-pandemic world, digital advertising is, without a doubt, the most important way to reach your customers.
Here in Techosoft, we create strategic and goal-oriented advertising campaigns to:
Want to Run Successful Ad Campaigns for Your Business?
Email marketing is one of the widely used digital marketing and advertising methods. It is often used to inform customers about new products and discounts. You can also use it to educate your customers about the benefits of your products and services.
Pay per click, popularly known as PPC, is an Internet Marketing Model in which advertisers pay a fee each time one of their ads is clicked. In other words, advertisers buy traffic to their pages instead of gaining them organically.
Our Targeted marketing involves identifying an audience that is likely to buy services or products and promoting those services or products to that audience. Once we recognize these groups, we create effective advertising strategies to increase more leads and generate more sales.
Remarketing, often known as retargeting, is a widespread form of digital marketing. Marketers serve ads to users who have visited their website or a specific web page but left without taking any specific action. It’s an efficient way to target somebody who has already shown some interest in your products or brands.
Today customers have become careful and highly selective in choosing the products and services they use. If brands want to catch the ideal buyer’s attention, they must draw insights from analytics of their previous campaigns to create targeted personal ads based on habits and interests.