Targeted Marketing
“Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.”
-Chris Murray
Targeted Marketing
Targeted marketing involves two critical steps. The first one is creating segments within an existing market based on different attributes of consumers. The second step is creating specific strategies and putting marketing efforts on one or a few key segments consisting of the customers who are more likely to buy your products and services. Targeted marketing can garner more attention than regular marketing strategies, generate more sales, and lead your business to more success.
How to segment a market and target an audience?
Segmenting the market using the characteristics of consumers can be more complex than you think. You can segment the audience demographically based on:
Their Gender
How old they are
How much do they earn or spend
Whether they are single, committed, married, or have kids
Their highest education levels
Their ethnicity and faith
Find and target the right audience for your products and services.
How to segment a market and target an audience?
Segmenting the market using the characteristics of consumers can be more complex than you think. You can segment the audience demographically based on:
- Their Gender
- How old they are
- How much do they earn or spend
- Whether they are single, committed, married, or have kids
- Their highest education levels
- Their ethnicity and faith
While this segmentation works in the case of some products and services, sometimes you can’t segment your audience in this way. A local service won’t need these types of targeted marketing. Instead, they will need segmentation based on:
- The neighbourhood they live in
- Their postal or ZIP code
- Area code if necessary
- Cities in which they currently reside or visit frequently
- Province or state if the business is regional
Segmenting is only the first step. Creating a persuasive and enticing campaign for your targeted segment is also of utmost importance.
Here in Techosoft, we provide customized and efficient targeted marketing strategies for online advertising campaigns to produce better results and better return on investment.