Paid Marketing

Multi Channel Campaigns Built for ROI

Multi-Channel Campaigns Built for ROI

Techosoft runs AI-optimised paid marketing campaigns across Google, Bing, Meta, and Amazon to generate traffic, conversions, and business growth for Australian brands.

Complete Paid Marketing Services

We help you reach ready-to-buy audiences through data-driven ads placed on the platforms where your customers already search, scroll, and shop.

What we provide

Services

Our graphic design services include a wide range of offerings. From creating your own brand to designing your business card, we get you covered with every step of visual branding.

Google Ads/PPC Services

Run high-performance search, display, and video campaigns using smart bidding, ad extensions, and real-time testing to drive leads and conversions.

Google Shopping

Optimise your product listings for Google Shopping with product feed management, campaign structure, and bid strategies tailored to sales growth.

Bing Ads

Tap into Microsoft’s ad network with keyword-based ads that capture overlooked traffic at lower cost-per-click rates.

Mobile Advertising

Design and deliver mobile-first ads across apps, browsers, and platforms, optimised for user experience and conversions.

Amazon Ads

Advertise directly to purchase-ready customers with sponsored product, brand, and display ads on Amazon’s retail platform.

Meta Ads

Leverage Facebook and Instagram ads using targeted audience segmentation, creative testing, and retargeting strategies for full-funnel impact.

AI-Driven Features & Benefits

Smart Bidding Algorithms

Machine learning automatically adjusts bids in real time to maximise ad placement and return on spend.

Creative Variation Testing

Test multiple headlines, visuals, and calls to action to identify top-performing combinations using automated A/B testing.

Cross-Channel Performance Syncing

AI compares results across Google, Bing, Meta, and Amazon to reallocate budget to the best-performing platforms.

Ad Schedule Automation

Run ads at peak times when your audience is most active, based on platform insights and engagement trends.

Predictive Analytics

Forecast campaign outcomes using historical data, audience behaviour, and engagement patterns.

CRM-Connected Lead Flow

As an Odoo Silver Partner, we sync paid leads directly into Odoo for better segmentation, nurturing, and conversion tracking.

What’s Your Paid Marketing Goal?

Are You Facing These Paid Media Challenges?

We solve these problems by unifying ad performance under one strategy powered by AI, backed by creative testing, and connected to your CRM for full visibility.

Our Edge Over Other Paid Ad Agencies

CriteriaTechosoft Other Agencies
Platform CoverageGoogle, Meta, Amazon, Bing, MobileLimited to one or two platforms
Budget EfficiencyAI-managed, performance-based spendStatic budgets with slow response time
Odoo CRM IntegrationDirect syncing for lead follow-up and segmentationNo CRM connection or manual processing
Creative TestingOngoing automated A/B testingMinimal or manual testing
Conversion TrackingFull-funnel tracking with CRM + GA4Isolated or unclear performance metrics
Mobile Ad StrategyBuilt for scroll behaviour and app targetingDesktop-focused or not mobile-first
Feed ManagementOptimised listings for shopping and product adsPoor data hygiene and feed structure
Reporting TransparencyCross-channel, visual reporting with insightsPlatform reports only, no strategic input
Local Market TargetingAustralian compliance, timing, and trendsGlobal focus with less localisation
Post-Launch SupportOngoing optimisation, not set-and-forgetOne-time setup with no ongoing management

Why Choose Techosoft?

Platform-Agnostic Campaign Strategy

We optimise across Google, Meta, Bing, Amazon, and more. We do not focus on just one channel.

AI-Powered Budget Efficiency

Spend is continuously adjusted based on live performance across platforms and audiences.

Full-Funnel Targeting

We target users at every stage, from awareness to conversion, using ad formats tailored to each point in the funnel.

Odoo CRM Integration

As a certified Odoo Silver Partner, we connect paid leads directly into your CRM for sales and marketing alignment.

Creative & Copy Precision

Our ads are designed to convert with relevant messaging, strong visuals, and smart testing.

Australia-Focused Campaigns

We localise paid campaigns for the Australian audience with accurate targeting and compliance.

Paid Marketing Process at Techosoft

01
Strategy & Channel Selection

We begin with your goals and choose the platforms best suited for performance, search, social, mobile, or marketplace.

02
Keyword & Audience Planning

We build keyword lists, match types, and target audiences using platform tools and AI-driven insights.

03
Creative Development

We create ads that match the platform style while standing out, text, product, display, or video.

04
Campaign Launch & Bidding Setup

Campaigns launch with structured budgets, automated bidding, and daily budget caps to protect ROI.

05
Optimisation & A/B Testing

AI tools run continuous tests to improve click-through rate, conversions, and cost per acquisition.

06
CRM Integration (Odoo)

Lead data flows directly into Odoo CRM with fields pre-mapped for segmentation, scoring, and sales follow-up.

07
Analytics & Reporting

We track performance across platforms and present clear, actionable reports with next-step recommendations.

08
Training & Handover

You’ll receive hands-on training on managing your store, adding products, processing orders, and updating content.

09
Post-Launch Optimisation

We continue to monitor site metrics and suggest improvements based on real-time data and user behaviour analysis.

Paid Ad Performance Comparison

AspectWith Techosoft Paid MarketingWithout Strategic Management
Platform StrategyCross-channel strategy aligned to goalsThe platform is chosen randomly or by habit
Budget AllocationAI-optimised budget based on live resultsManual budgeting and guesswork
Ad Testing & OptimisationOngoing testing on creatives and keywordsNo structured testing or learning
Performance AnalyticsUnified reporting across platformsIncomplete or disconnected reports
CRM IntegrationReal-time syncing with Odoo or othersManual lead tracking or no CRM connection
Mobile TargetingMobile-first strategy and responsive adsPoor mobile performance
Retargeting StrategyDynamic ads across channelsNo or single-channel retargeting
Product Feed ManagementOptimised product listings (Google, Amazon)Incomplete feeds or low-quality listings
Conversion FocusFull-funnel with sales and lead alignmentTop-of-funnel focus only
Localised Campaign SetupTailored to Australian buyers and trendsGeneric global targeting

Smart Tools We Use for Paid Campaigns

Tools That We Use

Paid Campaigns That Generate Real Growth

Got Questions?

We’ve Got Answers

Which platforms do you work with?

Google, Bing, Amazon, Facebook, Instagram, and mobile platforms like in-app networks or YouTube.

Yes. From setup to creatives, optimisation, reporting, and CRM integration, we handle it all.

We connect directly to Odoo and other platforms, so your leads are automatically tracked and nurtured.

We use conversion tracking, platform analytics, and CRM feedback to give you a full view of campaign performance.

Yes. We work with Google Shopping, Meta Catalogue Ads, and Amazon Sponsored Products.

Is your strategy suitable for e-commerce?

Absolutely. Our campaigns are built to drive traffic, product views, and sales for online stores.

We work across eCommerce, B2B, education, SaaS, services, and local retail.

Both. We offer managed budget options and real-time adjustments for performance-based flexibility.

Yes. We build ad campaigns that reflect Australian audience behaviours and market trends.

Yes. We design every campaign to scale as your traffic, products, or markets expand.

Deploy and bring the most out of CMS-based websites efficiently.

Let’s Talk

Let us know what you want to create, and we will find the right solutions for you.

Let’s Build Something Great Together