Techosoft builds high-performing Google Shopping campaigns using feed optimisation, AI bidding strategies, and Odoo integration to help Australian retailers increase product visibility, drive sales, and improve return on ad spend across all product categories.
We create and manage structured Shopping campaigns that make your products stand out in search, display, and image results, across desktop and mobile.
Our graphic design services include a wide range of offerings. From creating your own brand to designing your business card, we get you covered with every step of visual branding.
We clean and structure your product feed with optimised titles, categories, images, and attributes to meet Google’s best practices.
Account creation, verification, and product feed uploads to connect your store with Google Shopping.
We organise campaigns by product types, pricing tiers, or performance segments for easier control and reporting.
Launch AI-powered campaigns that optimise across Google networks using machine learning and intent data.
Use Target ROAS, CPA, or Maximise Conversions strategies to get the most value from every dollar spent.
Serve Shopping ads to past website visitors across the display network to increase conversion chances.
We integrate Shopping leads and sales into your Odoo system for order tracking and customer segmentation.
AI tools scan and recommend improvements to product titles, descriptions, categories, and image alt text.
Low-performing products receive less spend while bestsellers get increased visibility.
Google’s machine learning adjusts your bids in real time to prioritise high-performing products.
AI tracks image performance, helping us optimise visuals for higher click-through rates.
Products are automatically grouped and targeted based on performance trends, stock levels, or seasonality.
Odoo integration allows seamless syncing of sales and orders from Shopping campaigns for complete funnel tracking.
Techosoft solves these issues by aligning your feed, targeting, bidding, and analytics with Google’s best practices and automation tools.
| Criteria | Techosoft | Other Agencies |
|---|---|---|
| Feed Optimisation | Title, image, and data improvement | Product feeds uploaded without edits |
| Campaign Structure | Segmented by performance and category | One-size-fits-all campaign |
| AI-Powered Bidding | Real-time smart bidding setup | Static or manual bidding |
| Integration with CRM | Sync with Odoo for full sales tracking | No CRM integration |
| Performance Max Setup | Proper setup with exclusions and custom rules | Launched with defaults |
| Visual Optimisation | Tested images and thumbnails for CTR | Low-quality or untested visuals |
| Retargeting | Remarketing across search, display, and YouTube | Often missed or incomplete |
| Feed Monitoring | Automated alerts and fixes applied | Issues go unnoticed |
| Product-Level Reporting | Clear ROI by SKU or category | Limited data granularity |
| AU Market Focus | Aligned with Australian categories and demand | Global targeting with limited local appeal |
From Merchant Centre to Shopping ads and feed health, we manage every stage.
Machine learning guides bidding, product grouping, and performance tracking.
We ensure your product data is clean, structured, and optimised for visibility.
We sync product sales and orders into your Odoo ERP or CRM system.
We allocate budget based on product margins, sales trends, and seasonality.
All campaigns are tailored for Australian shoppers, regulations, and buying behaviour.
We audit your product feed for quality issues, missing fields, and optimisation opportunities.
Your Google Merchant Centre is created or cleaned up to ensure accurate product syncing.
We segment products by brand, category, or margin for precise control.
We make sure your product images, descriptions, and landing pages meet Google’s requirements.
Campaigns are launched using Standard or Performance Max structures with automated bidding enabled.
We monitor disapprovals, availability, and pricing issues daily.
Product sales are synced into Odoo to track performance beyond the click.
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Reports include top-selling products, conversion value, ROI, and budget use.
We continue to monitor site metrics and suggest improvements based on real-time data and user behaviour analysis.
| Aspect | With Techosoft Google Shopping | Without Strategic Management |
|---|---|---|
| Product Feed Quality | Fully optimised with structured data | Basic or error-prone feeds |
| Campaign Segmentation | By product type, brand, or margin | One campaign for all products |
| Bidding Strategy | AI-optimised with ROAS targeting | Manual or default bidding |
| Ad Appearance | Click-optimised images and titles | Generic titles and poor visuals |
| Feed Monitoring | Ongoing monitoring for errors | No monitoring or late fixes |
| Remarketing Integration | Cross-channel retargeting enabled | No retargeting or abandoned carts are ignored |
| CRM Integration | Sales and leads synced with Odoo | No tracking beyond Google Ads |
| Budget Efficiency | Smart budget allocation across products | Equal spending on high and low performers |
| Reporting & Strategy | Product-level insights and strategy updates | Platform reports only |
| AU Market Alignment | Localised categories and data compliance | Global defaults with less relevance |
We’ve Got Answers
Yes. We can build or clean up your entire product feed for Google Merchant Centre.
Absolutely. We set them up with the right exclusions, targeting, and reporting to avoid waste.
Yes. We monitor and fix issues related to missing images, GTINs, or incorrect data.
We use product-level reporting, GA4 tracking, and Odoo CRM integration to track full-funnel performance.
Yes. We structure campaigns to work with smaller budgets while still prioritising high-ROI products.
We test images, product titles, and pricing strategies to improve CTR and conversion rates.
Yes. We handle the feed connection, tagging, and Merchant Centre integration for smooth setup.
Yes. We design image assets and feed data to perform well across mobile placements.
Yes. We provide weekly and monthly reporting with clear product performance and recommendations.
Yes. We support all major platforms and can sync product data from your store to Google.
Let us know what you want to create, and we will find the right solutions for you.
Development & Digital Marketing Services By Techosoft​
