Bing Ads

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Reach a Wider Audience with Targeted Bing Ads

Bing Ads offers an effective platform to connect with audiences outside Google’s ecosystem. Techosoft leverages AI-powered tools and Odoo CRM integration to create, manage, and optimise Bing ad campaigns that drive qualified traffic and conversions.

Complete Bing Ads Management Services

Our Bing Ads service covers campaign setup, keyword research, ad creation, and ongoing optimisation. We combine data-driven strategies with AI insights and seamless lead management through Odoo CRM to maximise your return on ad spend.

Services

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Bing Ads Campaign Setup & Configuration

 Create well-structured campaigns with targeted ad groups, keywords, and bidding strategies for maximum impact.

AI-Powered Keyword Research

Use AI tools to identify high-converting keywords and negative keywords specific to Bing’s audience.

Ad Copywriting & Design

Craft compelling ads that resonate with Bing’s demographic, including text ads, shopping ads, and audience targeting.

Bid Management & Budget Optimisation

Continuously adjust bids and budgets using AI algorithms to improve campaign efficiency and reduce cost per acquisition.

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Audience Targeting & Remarketing

Target specific demographics, locations, and behaviours while re-engaging past visitors to boost conversions.

Performance Tracking & Reporting

Conversion Tracking & Analytics

Implement tracking to measure campaign performance and user behaviour, feeding data into Odoo CRM for lead management.

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Ongoing Campaign Monitoring & Optimisation

Use AI-driven analytics to monitor performance and refine campaigns for sustained growth.

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Integration with Odoo CRM

Capture leads generated via Bing Ads directly into your CRM for timely follow-up and nurturing.

Why Bing Ads? Key Benefits

Why Bing Ads? Key Benefits

 Reach Bing’s distinct user base, including many high-income and professional demographics.

Enhanced Ad Formats

 Benefit from various ad types like product ads, dynamic search ads, and multimedia ads.

Detailed Performance Analytics

Gain insights through in-depth reports and AI-driven data analysis to inform strategy.

Lower CPC Rates

Often experience more cost-effective clicks compared to other platforms, improving ROI.

AI-Powered Campaign Optimisation

 Use AI to continuously optimise bids, budgets, and targeting for better results.

Complementary to Google Ads

Diversify paid marketing efforts to capture a broader online audience.

Comprehensive Targeting Options

Advanced audience, device, and location targeting allow precise ad delivery.

Odoo CRM Lead Integration

 Automatically track and manage leads from Bing Ads campaigns within your CRM system.

Are You Facing These Bing Ads Challenges?

Techosoft’s Bing Ads service utilises AI technology and Odoo CRM integration to overcome these challenges and drive meaningful results.

Our Edge Over Other Bing Ads Providers

CriteriaTechosoft Bing Ads ManagementOther Providers
Keyword ResearchAI-powered, Bing-specific keyword and negative keyword identificationManual or generic keyword research
Campaign Setup & StructureStrategically designed for Bing’s unique audienceBasic or poorly organised campaigns
Bid & Budget OptimisationAI-driven continuous adjustmentsManual, infrequent changes
Ad Copy & CreativeData-backed, engaging ad creative tailored for BingGeneric or uninspired ads
Audience TargetingAdvanced demographic and behavioural targetingLimited targeting options
Conversion Tracking & AnalyticsComprehensive tracking feeding into Odoo CRMPartial or no CRM integration
Remarketing & SegmentationEffective retargeting campaigns using AI insightsMinimal or no remarketing
Odoo CRM IntegrationSeamless lead capture and managementNo CRM or manual lead handling
AI-Driven Campaign MonitoringReal-time performance tracking and optimisationReactive or no AI use
Cost EfficiencyOptimised spend for maximum ROIHigher CPC with lower returns

Why Choose Techosoft?

Expertise in managing Bing Ads campaigns with a data-driven approach

Our developers have deep platform knowledge, from Liquid coding to app integration.

AI-powered optimisation delivering better cost-efficiency and conversions

Full Odoo CRM integration for smooth lead management and sales alignment

Tailored strategies focused on reaching Bing’s unique user base

Transparent reporting and actionable insights using AI analytics

Proven success increasing ROI for Australian businesses across industries

Bing Ads Management Process at Techosoft

01
Initial Campaign Consultation & Goal Setting

Understand your business objectives and target audience to design Bing Ads campaigns aligned with your goals.

02
AI-Enhanced Keyword & Competitor Research

Use AI tools to find the best keywords, negative keywords, and understand competitor strategies on Bing.

03
Campaign Structure & Ad Creation

Build well-organised campaigns with targeted ad groups and compelling ad copy tailored for Bing users.

04
Bid Strategy & Budget Allocation

Deploy AI algorithms to optimise bids and allocate budget efficiently for maximum impact.

05
Conversion Tracking Setup & Odoo CRM Integration

Implement tracking pixels and integrate lead data with Odoo CRM to streamline follow-ups.

06
AI-Powered Monitoring & Optimisation

 Continuously analyse campaign performance and refine targeting, bids, and creatives.

07
Audience Segmentation & Remarketing

Develop remarketing strategies to re-engage past visitors and improve conversion rates.

08
Reporting & Performance Review

 Provide regular, transparent reports with AI-driven insights and recommended actions.

09
Post-Launch Optimisation

We continue to monitor site metrics and suggest improvements based on real-time data and user behaviour analysis.

Bing Ads Impact Comparison

AspectWith Techosoft Bing Ads ManagementWithout Expert Bing Ads Support
Keyword TargetingAI-optimised keywords and negativesGeneric or inefficient targeting
Campaign StructureWell-structured for Bing’s audienceDisorganised or basic campaigns
Bid & Budget ManagementAI-driven, efficient spend allocationManual, reactive adjustments
Ad Copy & CreativeEngaging, tested creatives tailored to Bing usersUnoptimised or generic ads
Conversion Tracking & CRMIntegrated with Odoo CRM for seamless lead flowNo CRM integration
RemarketingEffective AI-backed retargeting campaignsMinimal or no remarketing
Audience TargetingAdvanced demographic and behavioural targetingLimited or broad targeting
Cost Per Click (CPC)Lower CPC due to smart biddingHigher CPC and wasted budget
Campaign MonitoringReal-time AI monitoring and quick optimisationDelayed or no performance checks
ROI & ConversionsImproved return on ad spend and higher conversionsPoor ROI and low conversions

Smart Bing Ads Tools

Tools That We Use

Building eCommerce Success with Smart Storefronts

Got Questions?

We’ve Got Answers

What is Bing Ads?

Bing Ads is Microsoft’s pay-per-click advertising platform, allowing you to display ads on Bing search results and partner sites.

 Bing Ads reaches a unique audience often missed by Google, usually with lower CPCs and strong purchase intent.

Bing Ads offers access to Microsoft’s search network, different demographics, and sometimes less competition for keywords.

 Yes, AI helps optimise keyword bids, budgets, and audience targeting for better efficiency and ROI.

 It captures leads from your Bing campaigns directly into your CRM for timely follow-ups and better sales conversions.

What budget is recommended for Bing Ads?

 Budgets vary, but we optimise your spend to maximise impact regardless of size using AI-driven strategies.

Results can start within days, but ongoing optimisation improves performance over time.

Yes, we create targeted remarketing campaigns to re-engage past visitors and boost conversions.

Absolutely, combining both expands reach and captures more diverse audiences.

 Yes, it’s cost-effective and ideal for businesses of all sizes looking to diversify paid advertising.

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