February 2026 Discover Update: Why Topic Authority Matters More Than Ever
Google is signalling something profound with the February 2026 Discover Core Update. This is not a gentle algorithm tweak. It is a structural correction that reshapes how content earns visibility in one of the most powerful non-search discovery channels on the web. Discover visibility is now shaped by demonstrated relevance and subject depth rather than […]
Enterprise SEO That Actually Works for Australian Businesses at Scale
Here’s the thing people don’t always say out loud. Big companies don’t usually struggle online because they forgot to publish content. They struggle because, at some point, the business got bigger than the systems holding it together. More pages. More approvals. More platforms talking to each other. Or not talking, which is worse. Enterprise websites […]
The 5-Step Strategy to Triple Your Product Visibility with Ecommerce SEO
For any online retailer, traffic is lifeblood, but not all traffic is equal. While paid ads offer instant visibility, the most sustainable and profitable growth comes from organic search. Mastering ecommerce SEO is how you turn your entire product catalogue into a 24/7 sales engine, ensuring customers find you right when they are ready to […]
The Zero-Click Ecommerce Dilemma: Turning Google Shopping Snippets Into Your Secret Sales Weapon
You’ve built an online store that looks incredible. Product photography? Professional. Descriptions? Carefully written. Everything seems ready. Yet when you check your analytics, something doesn’t add up. Traffic’s stuck, and you can’t figure out why. Here’s what’s happening. People are finding product information, prices, and reviews directly on the search results page. They’re not even […]
Stepping Up with Odoo 19: AI Power, Smarter Automation, and What’s New For Your Business
The business scenario is shifting and growing more complex each year. Technology is the backbone, and ERP systems that keep up with these changes make all the difference for modern companies. At Techosoft Pty Ltd, we see the heartbeat of innovation beating loud and clear in Odoo 19, the next version of the celebrated ERP […]
From Keywords to KPIs: Setting SEO OKRs That Matter
When it comes to delivering real results through performance marketing services, we can’t afford to work in the dark. That’s where SEO OKRs, Objectives and Key Results, come in. They help us keep our efforts sharp, strategic, and aligned with your broader business goals. OKRs provide a structured approach to setting goals and tracking performance. […]
Outsmarting the Locals: How We Use Competitor Analysis to Win Local SEO Battles
When you’re running a business in Sydney, you’re not the only one trying to get noticed online. Every corner of your suburb probably has someone offering the same or similar service. That’s the game. And if you’re not paying attention to what your competitors are doing online, you’re handing them the advantage. At Techosoft, we’re […]
March 2025 Google Update: Key Takeaways for SEO Success
Google has officially wrapped up its March 2025 Core Update, bringing significant shifts to search rankings. The update, which rolled out from March 13 to March 27, caused major fluctuations in search visibility across various industries and B2B marketing companies. Many websites have been impacted, especially those relying heavily on forum content and mass-produced pages […]
Google Reviews Suddenly Missing? Here’s What You Need to Know
Online reviews play a big role in building trust and bringing in customers. They influence decisions and help businesses stand out. So, if you’ve noticed a sudden drop in reviews on your Google Business Profile, you’re not alone. Many businesses around the globe have experienced the same issue, with some losing a handful of reviews […]
AI-Powered SEO: How Artificial Intelligence is Changing the Way We Rank Online
The role of artificial intelligence (AI) in digital marketing has grown rapidly, influencing everything from content creation to data analysis. Search engine optimisation (SEO) is no exception. Businesses now rely on AI-driven strategies to improve their rankings, increase website traffic, and enhance user experience. AI-powered SEO tools help analyse vast amounts of data, identify trends, […]