Outsmarting the Locals: How We Use Competitor Analysis to Win Local SEO Battles
When you’re running a business in Sydney, you’re not the only one trying to get noticed online. Every corner of your suburb probably has someone offering the same or similar service. That’s the game. And if you’re not paying attention to what your competitors are doing online, you’re handing them the advantage. At Techosoft, we’re […]
SEO Vs PPC: Which One Should Drive Your Digital Strategy?
If you’re running a business, you’ve probably asked yourself the same question we’ve heard a hundred times: Should we invest more in SEO or pump up our PPC budget? It’s not an easy decision. SEO builds steady momentum. PPC gets you in front of people now. One’s a slow burn. The other’s a fast flame. […]
Stop Wasting Ad Spend: Smarter Ways to Spot and Block Click Fraud in Google Ads
Click fraud is quietly draining budgets for businesses using Google Ads for lead generation. If you’re running lead gen campaigns, chances are you’re already a target—even if you don’t know it yet. At Techosoft, we help clients protect their lead generation campaigns with smarter tracking, better tools, and real human review. Because let’s be honest—automatic […]
March 2025 Google Update: Key Takeaways for SEO Success
Google has officially wrapped up its March 2025 Core Update, bringing significant shifts to search rankings. The update, which rolled out from March 13 to March 27, caused major fluctuations in search visibility across various industries and B2B marketing companies. Many websites have been impacted, especially those relying heavily on forum content and mass-produced pages […]
Google Makes It Easier to Get Customer Reviews with New QR Code Feature
Collecting customer reviews just got a whole lot easier for local SEO marketing companies. Google has introduced a QR code feature for Google Business Profiles, allowing businesses to direct customers straight to their review page. This update reduces friction in the review process, helping businesses gather more feedback quickly. For any local SEO marketing company, […]
Why Indexed Pages May Not Appear in Google Search Results?
Having a page indexed by Google doesn’t guarantee it will show up in search results. Many SEO specialists and strategists face this issue, wondering why their pages remain invisible despite being part of Google’s index. Martin Splitt, a Developer Advocate at Google, recently shed some light on this topic in a video on Google’s Search […]
Meta Threads Moves Forward: What Ads Mean for Businesses
Meta is taking a big step with Threads by rolling out ads. If you’ve been using social media advertising for marketing, this shift could open new doors. As a social media marketing agency in Sydney, we always keep an eye on new advertising opportunities, and this one is worth considering. With Threads gaining traction, businesses […]
Google Reviews Suddenly Missing? Here’s What You Need to Know
Online reviews play a big role in building trust and bringing in customers. They influence decisions and help businesses stand out. So, if you’ve noticed a sudden drop in reviews on your Google Business Profile, you’re not alone. Many businesses around the globe have experienced the same issue, with some losing a handful of reviews […]
AI Overviews Are Changing Search – Here’s What You Need to Know
Google’s AI Overviews (AIO) are making major shifts in how search results work, and these changes are reshaping how businesses get found online. The AI-powered feature now handles more complex queries, offers direct answers, and favours authoritative sources. For businesses that rely on search visibility—like our digital marketing agency—these updates mean it’s time to rethink […]
Unlocking the Power of AI in Email Marketing: A Step Towards Smarter Campaigns
At Techosoft Solutions, we’ve seen firsthand how artificial intelligence (AI) is revolutionising email marketing. As more businesses seek smarter ways to connect with their audience, AI is stepping up to the plate. By combining machine learning with marketing automation solutions, AI can deliver more targeted, relevant, and engaging email campaigns. Today, we want to share […]
