Beginner’s Guide to Technical SEO Audit and How to Conduct One?
When someone thinks of Search Engine Optimisation (SEO), people think of the content present on a website. However, there is so much more to SEO than just writing good content. While content and backlinks are crucial, technical SEO lays the foundation for visibility and rankings on search engine results pages (SERPs). Conducting a technical SEO audit is essential for identifying and rectifying issues that may hinder website performance. This comprehensive guide will explore the significance of technical SEO audits and provide a step-by-step overview of how to conduct one effectively.
Understanding Technical SEO Audits:
Technical SEO audit involve a comprehensive analysis of a website’s technical aspects to ensure optimised performance, crawlability, & indexability by search engines. Unlike traditional SEO audits, which only focus on content and backlinks; technical audits get deep into factors such as website architecture, page speed, mobile-friendliness, structured data, and more. By addressing technical issues; businesses can enhance website visibility, user experience, & search engine rankings.
Technical SEO Audit Key Pointers:
- Website Architecture and Navigation: Measure the website’s structure and navigation to ensure the right organisation; user-friendly URLs, & efficient internal linking. Use SEO audit tools including Screaming Frog and Semrush to crawl the site & identify any issues with URL structure and internal linking optimisation.
- Page Speed and Performance Analysis: Analyse page speed & performance analysis using tools including Google PageSpeed Insights and GTmetrix. Address issues including slow loading times, large file sizes; & server response time to improve user experience & search engine result page rankings.
- Mobile-Friendliness Websites: With mobile devices’ increasing commonness, ensuring mobile-friendliness is important for SEO success. One can use Google’s Mobile-Friendly Test to assess how well the website is performing on mobile devices & address any usability or mobile errors.
How to Conduct a Technical SEO Audit:
- Defining Audit Objectives: Determine the SEO goals & objectives of the audit, such as improving site performance; addressing indexing issues, or optimising for mobile-friendliness.
- Collect Data: Use a combination of tools & resources to collect data about the website; including Google Analytics, Google Search Console, & third-party SEO auditing tools.
- Diagnose Technical Issues: Analyse the data collected to identify technical issues & areas of improvement—Prioritise issues based on criticalness and impact on SEO performance.
- Curate Actionable Recommendations: Considering the findings of the audit; develop actionable recommendations to figure out identified issues & improve overall technicalities.
- Implement Changes: Work with developers or SEO specialists to implement the recommended changes & improvements identified during the audit process.
- Monitor & Measure campaign Results: Continuously monitor and measure the impact of the implemented changes on website performance; SERPs, & user experience. Customise new strategies as needed to excel in the desired ROIs.
Conducting a technical SEO audit is essential for optimising website performance; improving search engine visibility, and boosting user experience. By following the steps outlined in this guide for technical SEO Audit & leveraging affordable SEO services in Sydney, businesses can identify & address technical issues that may be affecting their SEO efforts. With custom SEO services in Sydney, tailored to their needs; businesses can achieve long-term success and competitiveness in the online marketplace.