Google Makes It Easier to Get Customer Reviews with New QR Code Feature

Collecting customer reviews just got a whole lot easier for local SEO marketing companies. Google has introduced a QR code feature for Google Business Profiles, allowing businesses to direct customers straight to their review page. This update reduces friction in the review process, helping businesses gather more feedback quickly.

For any local SEO marketing company, reviews are a critical factor in building credibility and improving online visibility. With this new feature, businesses can encourage customers to share their experiences effortlessly.

How to Generate a QR Code for Reviews?

Google has simplified the process of generating QR codes for reviews. Follow these steps to get yours:

Businesses can print these QR codes on receipts, display them at checkout counters, or include them in post-purchase emails. The goal is to make it as easy as possible for customers to leave feedback.

Why This Update Matters for Businesses?

Customer reviews play a key role in online reputation and local search rankings. While reviews do not directly influence search engine rankings, they do impact visibility in Google’s local pack. More reviews also build trust, encouraging potential customers to choose your business over competitors.

Here’s how businesses can benefit from using QR codes for reviews:

• Increased Review Volume: More reviews can enhance credibility and encourage future customers to engage with your business.
• Convenience for Customers: Scanning a QR code is easier than searching for a business manually.
• Stronger Local SEO Impact: A higher number of reviews can improve engagement and attract more potential customers.
• Enhanced Customer Interaction: Businesses can collect real-time feedback and address concerns promptly.

For businesses investing in local business SEO services, this update presents a great opportunity to boost engagement and visibility with minimal effort.

Changing Customer Behavior and the Role of Reviews

A recent study by BrightLocal highlights a shift in how customers approach online reviews. While more people are willing to leave reviews, they are also becoming more sceptical of review scores. Many customers now check multiple sources, such as TikTok and YouTube, before making a purchase decision.

This means businesses cannot rely solely on Google reviews. It’s important to maintain a strong presence across various platforms, including social media and third-party review sites. Businesses using local SEO services should consider integrating review collection strategies across multiple touchpoints.

QR Codes: A Game-Changer for Business Reviews

Google’s new QR code feature simplifies the review collection process, making it easier for businesses to gather valuable customer feedback. By strategically placing QR codes in key locations, businesses can increase review volume and improve their online reputation.

For those looking to enhance their presence, working with a local SEO marketing company can help maximise the benefits of this update. The easier it is for customers to leave reviews, the more likely they are to share their experiences—helping businesses grow and succeed in a competitive market.