LinkedIn Advertising

Smart Campaigns for B2B

Smart Campaigns for B2B Growth

 

Techosoft creates strategic LinkedIn ad campaigns using AI-driven targeting, lead tracking, and bespoke messaging to help Australian businesses grow brand authority and attract high-value B2B leads.

Complete LinkedIn Advertising Services

We build, launch, and manage LinkedIn campaigns that reach key decision-makers, drive high-intent traffic, and deliver measurable results for professional and enterprise audiences.

What we provide

Services

Our graphic design services include a wide range of offerings. From creating your own brand to designing your business card, we get you covered with every step of visual branding.

Sponsored Content Campaigns

Boost content visibility with native-style ads that appear in professional feeds for maximum engagement.

Lead Generation Forms

Capture quality leads directly within LinkedIn using pre-filled, platform-native lead forms.

InMail & Message Ads

Deliver personalised messages directly to the inboxes of targeted users, ideal for B2B outreach.

Audience Targeting & Segmentation

Target by job title, industry, seniority, company size, skills, and more.

Retargeting & Matched Audiences

Reconnect with website visitors or CRM contacts using dynamic and matched audience lists.

Ad Creative Development

We create professional ad visuals and copy tailored to LinkedIn’s tone, format, and user behaviour.

CRM Integration (Odoo)

As an Odoo Silver Partner, we link your LinkedIn leads with Odoo CRM for streamlined lead tracking and segmentation.

AI-Driven Features & Benefits

Professional Behaviour Targeting

AI tools analyse platform interactions to better segment professionals based on job function, interests, and decision-making behaviour.

Smart Scheduling

Your ads are shown when your audience is most active, maximising visibility and minimising wasted impressions.

Lead Quality Prediction

Machine learning scores lead by industry, role, and engagement signals, allowing you to prioritise the best-fit contacts.

Bidding Optimisation

Real-time adjustments ensure you reach more of your ideal audience at the best possible cost.

Creative Variant Testing

AI automatically tests headlines, visuals, and CTAs to improve click-through and lead generation rates.

Odoo CRM Sync

LinkedIn leads are pushed into Odoo in real time, enabling immediate segmentation, nurturing, and sales action.

What’s Your LinkedIn Advertising Goal?

Are You Facing These LinkedIn Ad Challenges?

Techosoft helps you solve these challenges with data, AI, creative precision, and seamless CRM integration built for professional B2B campaigns.

Our Edge Over Other LinkedIn Ad Agencies

CriteriaTechosoft Other Agencies
B2B Campaign ExperienceDeep understanding of professional buyer behaviourGeneralised marketing with no B2B focus
Lead Form StrategyOptimised for high-quality contact generationBasic form setup with low intent
AI-Driven OptimisationUses AI to test, learn, and adjust campaignsManual campaign tuning only
CRM Integration (Odoo)Seamless sync and lead routing to Odoo CRMNo native CRM connection
Targeting PrecisionJob title, industry, seniority, skills, and moreLimited or generic targeting
Content StrategyProfessional ad copy and visuals tailored to LinkedInNon-professional tone or repurposed content
Retargeting SetupRobust retargeting using matched audiencesOften missing or ineffective
Compliance AwarenessAligned with LinkedIn and Australian business policiesGeneric global campaign strategies
Reporting & FeedbackStrategic recommendations are included in each reportReports with data only, no next steps
Campaign ScalabilityBuilt to expand reach and optimise lead qualityLimited scale and performance ceiling

Why Choose Techosoft?

Professional-Focused Strategy

We tailor your campaigns to speak directly to senior roles, industries, and job functions.

AI-Powered Campaign Optimisation

Our AI tools monitor campaign performance, audience interaction, and creative effectiveness in real time.

Odoo Lead Integration

As an Odoo Silver Partner, we ensure your LinkedIn leads are immediately tracked and actioned.

End-to-End Management

From creative to launch and follow-up, we handle every part of the campaign lifecycle.

Targeting Precision

We use LinkedIn’s professional targeting tools and matched audiences to zero in on your ideal clients.

Australian Business Alignment

Campaigns are created with Australian industries, business culture, and compliance in mind.

LinkedIn Advertising Process at Techosoft

01
Discovery & Briefing

We start by understanding your audience, product, and goals. AI tools help identify which industries and roles offer the most potential.

02
Audience Creation & Segmentation

Using job titles, industries, and behaviours, we build a segmented audience based on your objectives and sales funnel.

03
Ad Creative Development

We write and design professional, visually consistent ads including single-image, carousel, and InMail formats.

04
Campaign Setup & Launch

We launch your campaign with smart bidding, targeted placements, and optimisation settings in place.

05
Performance Monitoring & Optimisation

AI tools analyse lead quality, engagement, and conversion signals, helping us refine and improve campaigns continuously.

06
CRM Sync (Odoo)

Leads flow directly into Odoo with mapped fields for role, company, campaign, and more, allowing for instant follow-up.

07
Reporting & Next Steps

You receive detailed reports with key insights, lead breakdowns, and recommendations for scaling or retargeting.

08
Training & Handover

You’ll receive hands-on training on managing your store, adding products, processing orders, and updating content.

09
Post-Launch Optimisation

We continue to monitor site metrics and suggest improvements based on real-time data and user behaviour analysis.

LinkedIn Ad Impact Comparison

AspectWith Techosoft LinkedIn AdvertisingWithout Strategic Management
Targeting StrategyProfessionally segmented by role and industryBroad targeting with low precision
Ad Creative QualityTailored visuals and messaging for LinkedInReused generic content
Lead GenerationSmart forms with CRM syncingManual collection and follow-up
AI-Powered OptimisationReal-time adjustments and variant testingStatic campaigns with low adaptability
CRM IntegrationLeads synced with Odoo in real timeNo system integration or delays
Lead QualityML scores and segments high-fit contactsAll leads are treated equally
Retargeting CapabilitiesDynamic re-engagement with matched audiencesNo follow-up or retargeting
Australian Market FocusCampaigns localised to the AU industriesGeneric, international content
Analytics & ReportingDetailed reports with next-step strategyFlat performance metrics
Conversion Funnel SupportIntegrated nurturing through CRM or emailLeads drop off without next steps

Smart Tools We Use for LinkedIn Campaigns

Tools That We Use

LinkedIn Ads That Deliver Business Value

Got Questions?

We’ve Got Answers

Do LinkedIn Ads work for small businesses?

Yes. They’re especially effective for niche B2B targeting or industries where job title and company matter.

We use Lead Gen Forms and CRM integrations to capture contacts from relevant professionals and decision-makers.Yes, we handle migrations from WooCommerce, Magento, BigCommerce, and custom platforms with no data loss.

 

Our AI tools evaluate role, engagement, and industry to prioritise and segment high-value leads automatically.

Yes. We build personalised message ads to reach target contacts directly in their inbox.

We connect with most CRM platforms, including direct syncing into Odoo as an official Silver Partner.

Do you offer creative development?

Yes. We design ads with visuals and messaging specifically built for LinkedIn’s professional audience.

We monitor impressions, clicks, lead quality, and conversion, with weekly or monthly reports sent to your team.

Yes. We target local industries, regions, and business needs with precision.

Yes. We use LinkedIn’s matched audiences and retargeting tools for full-funnel engagement.

Most clients see improved lead quality, stronger conversion rates, and a more strategic B2B pipeline within 30–60 days.

Deploy and bring the most out of CMS-based websites efficiently.

Let’s Talk

Let us know what you want to create, and we will find the right solutions for you.

Let’s Build Something Great Together