When it comes to delivering real results through performance marketing services, we can’t afford to work in the dark. That’s where SEO OKRs, Objectives and Key Results, come in. They help us keep our efforts sharp, strategic, and aligned with your broader business goals.
OKRs provide a structured approach to setting goals and tracking performance. We’re not just chasing rankings, we’re working toward measurable impact. For every objective we set, we pair it with specific key results that show progress. It’s not enough to say “improve SEO”; we want to know how, by when, and what success looks like.
Setting the Right Objectives
Let’s start with clear objectives. You’ve probably come across the SMART method, setting goals that are specific, measurable, achievable, relevant, and have a clear deadline. We often use this to shape SEO goals that move the needle.
Whether we’re supporting your team, a particular campaign, or your full digital strategy, we make sure our SEO OKRs align with your business priorities. That might mean growing visibility, boosting conversions, or increasing revenue from organic search.
Making SEO Work for the Business
One common objective we set is to increase organisational awareness of SEO. To get there, our key results could include running SEO training for your internal teams, creating a central hub of SEO best practices, and linking our SEO wins directly to revenue impact.
If your brand experience is spread across multiple platforms, we might focus on unifying your brand presence by standardising SEO practices across all content and consolidating everything into one content management system.
Need better visibility into what’s working? Then we’d set an objective like improving SEO reporting. We track progress using competitor scorecards, and business unit dashboards, and by connecting SEO results to real-world revenue.
Content That Converts
Your content plays a huge role in organic growth. We might aim to increase revenue from organic for your top products by 10%. Key results here would include building a focused content plan, forecasting traffic potential, publishing new content, and refreshing older pieces.
Looking beyond the blog? Let’s amplify your brand awareness with product comparisons, programmatic pages, YouTube videos, and free tools designed to drive traffic and trial.
Technical SEO: Small Fixes, Big Impact
Don’t underestimate the power of technical SEO. We’ve seen one fix shift millions in revenue. Whether it’s improving mobile-friendliness, passing Core Web Vitals, or adding schema markup to enhance visibility in search, we focus on proactive issue detection and performance.
We also aim to increase your real estate on the search results page (SERP). Think product schema for Shopping results, image optimisation, and structured data for jobs and events, small steps that unlock major visibility.
Make Every SEO Move Count
With clear OKRs guiding the way, we’re not just doing SEO, we’re doing SEO that matters. Every objective ties back to your goals. Every key result proves its worth. And together, we make sure your performance marketing services deliver more than just clicks, they drive measurable, meaningful growth.
