In July 2025, the digital marketing scenario witnessed several seismic shifts. For brands committed to SEO campaign management or seeking the right SEO consulting agency, understanding these updates can mean the difference between leading the pack or falling behind. Below, we unpack the top SEO developments, explain how they impact your business, and deliver actionable advice to help you thrive in this bold new era.

Instagram & Facebook Posts Now Indexed by Google

Social Content Takes Centre Stage

A game-changing policy began on July 10, 2025: Public content from Instagram Business and Creator accounts can now be surfaced by Google and other search engines by default. What does this mean?

• All public Instagram posts (photos, Reels, carousels, videos) can populate Google Search and Google Images, unless users opt out.
• Facebook posts are also reportedly being indexed, increasing the relevance of your social presence to your overall SEO strategy.

Why This Matters

• Your social media content can now drive organic search visibility as never before.
• Consistent, high-quality social posts become essential assets for both discoverability and branding.

Pro Tip

If you partner with a proactive SEO consulting agency, you can audit and structure your social content to target trending keywords, brand terms, and seasonal topics, amplifying your presence across platforms and search engines.

Google’s June 2025 Core Update: Quality Reigns Supreme

As part of its ongoing mission to reward great content, Google rolled out its June 2025 core update between June 30 and July 17.

Key Points

• This update focused on surfacing high-quality, user-intent-driven content and boosting E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
  
• The changes affected all industries and content types.
• Instead of making hasty technical changes, businesses should monitor search ranking and traffic carefully, using insights from tools like Google Search Console.

Impact for SEO Campaign Management

• Content that answers real user needs and demonstrates deep knowledge is more vital than ever.
• Working with an expert SEO consulting agency ensures your content strategy aligns with Google’s evolving standards.
  

Mobile-First & User Experience (UX): Redefining the Ranking Game

Google’s commitment to mobile-first indexing and exceptional user experience continues to deepen.

What’s New

• Fast-loading, mobile-optimised websites, with intuitive navigation and minimal intrusive ads, now enjoy stronger ranking signals.
• Core Web Vitals remain front and center, focusing on speed, responsiveness, and visual stability.

Best Practices for 2025

• Audit your site’s mobile performance regularly.
• Trim slow scripts and optimise images for instantaneous loads.
• Prioritise clear calls-to-action and remove unnecessary pop-ups.

Partnering with an SEO consulting agency brings the latest technical insights and hands-on guidance to maximize UX and, by extension, organic rankings.

AI and Answer Engine Optimisation (AEO): The Future is Now

AI continues its stampede into everyday SEO with two notable trends:

1. Google Discover now features AI-generated summaries.
2. AI Overviews (AIOs) occupy prominent space in search results, driving a surge in zero-click searches.

Rise of Answer Engines

• Platforms like Perplexity and ChatGPT are delivering increasing amounts of referral traffic.
• Marketers are developing strategies specifically for answer engine optimisation (AEO), ensuring their content is featured in AI-generated results as well as traditional Google snippets.

How Should Businesses Respond?

• Structure content to answer specific, voice-search-friendly questions.
• Embrace schema markup and structured data for clarity.
• Invest in evergreen content that positions you as an industry authority, especially in tutorial, FAQ, and explainer formats.

Google’s AI Mode & Deep Search: Now Behind a Paywall

In a move surprising many, Google has placed AI Mode with Gemini 2.5 Pro and Deep Search features behind a paid subscription.

Implications

• Advanced search functionalities, once freely accessible—now require payment, changing the landscape for digital research and competitor analysis.
• Businesses running large-scale SEO campaigns must account for the cost of premium search features in their campaign planning.

Technical Updates: Staying Ahead

July 2025 also brought several smaller yet critical updates that can affect your SEO campaign management:

• Real-time Google Analytics reporting issues: Some interruptions reported, so double-check your analytics data for accuracy.
• Page removal best practices: Google clarified recommendations for removing old or irrelevant content.
• Structured data and privacy: Visibility of certain data for logged-out users was clarified, so review structured data implementations.

Action Plan: How Techosoft Can Help Your Brand Win

Tactics for 2025 SEO Success

• Integrate Social & SEO: Ensure your public social content is optimised, tagged, and ready for organic discovery.
• Prioritise High-Quality Content: Regularly update existing pages, remove outdated material, and double down on authority-driven topics.
• Audit UX and Mobile: Use tools to check speed, eliminate friction, and build for mobile-first users.
• Adapt AI and AEO: Format answers for both humans and robots; utilise schema and monitor answer engine traffic.
• Budget for Advanced Tools: Weigh the value of premium search subscriptions as you scale your visibility efforts.

July 2025 SEO Highlights at a Glance

Partnering with Techosoft’s dedicated team ensures that your SEO campaign management, from social strategy and content overhauls to advanced technical audits, remains ahead of the trends. In the fast-changing world of search, an experienced SEO consulting agency is more valuable than ever.

Let’s future-proof your growth, starting now.